By Tim Clark
A business card is an important tool to help market your services. It’s more than just a placeholder for your phone number and company name. It’s a way to make it easier for potential clients to find your business, refer you to others, to remember you, and to recall what you do.
1. Be Clear: Let them know what you do! If it’s not clear from the company name, include a tag line underneath to show what your company can do for them.
2. Use the Tag Line: Call out your company’s benefits. Don’t list your services. Look through the yellow pages for your ad — all your competitors do the same things as you, so list what you can do for clients (Lowest prices, Fastest Turnaround, Highest Quality!)
3. Use Both Sides: Double your real estate on the card by printing on the back. It costs more but it’s a greater chance you’ll be remembered. List more service qualities, list testimonials, or list your company’s mission statement.
4. Consider a Folding Card: You can have business cards made up that will fold open giving you an instant brochure. You’ll be able to provide more information that will hit home all the advantages your business provides.
5. Be Imaginative: Consider fun colors and interesting shapes. It doesn’t have to be a black and white card. Colors might help you stand out when the potential client is digging through her purse, looking for your card. Also, think about having your business card be cut into the shape of a hammer, a drill, a screwdriver – just don’t make them too large.
6. Easy to Read, Easy to See: Your contact information should not be small or be hidden. It should stand out and be easy to find. Include everything you can: phone, email, website, cell phone, address.
7. Branding: Make sure your business card has the same logo, colors, design, and font that you use on your website, on your magnetic signs on your trucks, and on signs outside your business. A consistent look and feel will keep your images branded and memorable.
8. Keep It Handy: While it’s not a tip to help you make a business card — it’s important. Always have cards out, ready to go, if anyone asks. It lets them know you’re professional and organized. And it’s much better than writing out your company name on a cocktail napkin…
About the Author: Timothy Clark is the Marketing Director for
– a handy & Free online resource for matching Contractors to Homeowners who have building, remodeling, or home repair projects.